Thanks to the wisdom of Gmail, e-mail that I receive where I am just “one of the many” gets filed away in the “Bulk” folder.
I try to check it every now and then, and got a surprise today when I saw an email alerting me to Laurence Hart’s latest blog post.
I was surprised because he had written about the purchase of Yammer by Microsoft. I didn’t even know that this had occurred! (Been very out of touch lately).
You can read Laurence’s post above. I like his analysis.
There is going to be no shortage of analysis of Microsoft’s acquisition of Yammer. I’m not going to take time to parse it all. I do want to share some quick thoughts on the acquisition while everything is still fresh on my mind and the deal seems more likely to be completed.
Yammer Cashing Out
Yammer was one of the pioneers in the the Enterprise 2.0/Social Business space. The issue that over the years as the space has evolved, the amount of evolution coming from Yammer has been limited. Their product has gotten better but they remain, at their core, a micro blogging service.
The space has been moving on though. People have been learning that all these Social Business tools work best when they are part of the business process, not when they are on their own. With Yammer, you may produce less email and generate greater visibility…
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