It’s been 4 years since I attained AIIM’s Certified Information Professional (CIP) certification. At the time it seemed like a good idea. Below is an extract from AIIM’s “CIP Examination Objectives”
The certification is dedicated too enhancing and promoting the profession of information management by providing the premier credential in the industry.
Note the word “premier“.
Last week, AIIM announced an exciting development. They described how they were “consolidating” their CIP and their Master designation. (You can read the announcement here). In other words, the premier credential is going to be worthless.
The CIP was something that you qualified for, after sitting a rather rigorous exam that covered a vast range of areas within Information Management. And then, because things are continuously changing, there was the requirement to re- qualify every X years, by accumulating X continual training units.
.The Master designation that they refer to is something that one can get after doing a course (in either Enterprise Content Management (ECM), Business Process Management (BPM), or Electronic Records Management (ERM)) , pass an exam, write a case study. and that’s it. No further “keeping up-to-date”
… there is a difference in a training institute’s “certificates” and an industry “certification.”
Kevin Parker (Information Management Consultant & AIIM Trainer)
I’ve been a big supporter of AIIM. I was even an “ambassador”. I’ve written several blog posts about them, and was one of their “expert bloggers”. I saw value in the CIP. It created a “standard” (I wrote about this in an earlier post), so I was disappointed to see that it was, essentially, being killed off.
I don’t feel that the “Master” designation is quite the same as the CIP, but then, it appears that the CIP certification was not quite as popular as AIIM had anticipated. Apparently over the 4 years there were only 1000 Certified Information Professionals.
So why didn’t it work?
Lack of Interest
I can only really speak from my own perspective here. Jesse Wilkins has tried to give some explanations to the angry mob of CIP holders that gathered at his doorstep (and by “doorstep” I mean “on Twitter”), and it seems to boil down to “a lack of interest”.
it seems to boil down to “a lack of interest”
When the CIP appeared on the landscape I saw it as a great way of defining what I knew (with regards the field of Information Management), as well as creating a roadmap of other areas that I needed to explore to become a well-rounded Information Professional. (In an earlier post I referred to it as an Island). I found the idea of continual learning valuable. It was something that I did anyway, but now it was something that was being recognised.
The other professional institutions (PMI, IIBA) have done it. Their certifications are internationally recognised (and career definning), but even those started out with just a handful of certification holders.
So now that the CIP is gone. I ask “was it really necessary”. The fact that there wasn’t a great uptake shows that, maybe, it wasn’t. Information Professionals have carried on being Information Professionals, and companies have carried on hiring them based on their experience and knowledge.
Having CIP certification wasn’t really a deal-breaker. Back in 2012, before I embraced the CIP, I asked whether it would be JAC (Just Another Certification). The reason that I decided that it wasn’t was because of the reasons I described above.
A lack of a framework
Look at the PMI (Project Management Institute) certification, or the IIBA (International Institute of Business Analysis) certification. They are standards for professionals working in those fields. And having the certification does make a difference.
And these certifications are based on a BOK (Body of knowledge) that provides a framework for the way these professional perform. That’s what helped the certification to be seen as something professional. And that was something that the CIP lacked.
So what now?
That’s the question that I’m trying to answer. Some have even suggested that AIIM has no more value. I’m curious what you think? Does AIIM really make a difference?
My Earlier CIP posts
- I think I underestimated what AIIM’s “Certified Information Professional” is
- CIP Land
- Return to…CIP Land
- What value does the Certified Information Professional offer?