In connection with the “History of Search” theme, below is an interesting infographic…
Infographic byWordStream Internet Marketing
In a previous post, I discussed how you don’t always get a correct answer to a question you ask to a crowd.
One of the Spark talks given at Lotusphere 2012 was by Mitch Cohen. It was titled “Get Cancer – Get Social”. His wife had been diagnosed with breast cancer.
Mitch’s talk was a good, & inspiring, one. He talked about the part the internet, and social media played, and broke it down into three areas:
“Believe it or not, someone (can) be wrong on the internet”
The first thing that Mitch did when his wife was diagnosed was to tell her not to look for answers on the internet. In his talk, he tells us that no two diagnosis’ are the same, and that everyone reacts differently. There are a lot of people out there trying to be helpful, and give advice, but it was, really, misinformation. The best thing to do, said Mitch, is ask the questions to the experts – the doctors and oncologists.
“There’s a lot of support you can get”
Mitch talked about Facebook. “You can be sitting at an infusion centre, letting this poison run into you boy, and you could be thinking about that, or you could be looking at the 100 of comments coming in wishing you support.”
Mitch’s wife started blogging about what she was going through. She wrote about how she was feeling, how she was handling it, and what she thought about what was going on. Not only did it made it easier for her to tell her friends all about it, it made it really made it easier for Mitch to share it with his friends.
Mitch pointed out that going through chemo means you end up being more susceptible to infection Which means that you can’t be around other people. Being able to see what the vacation photos of others on Facebook, and reading their stories really made a difference to his wife.
“I wish we were closer, I wish there was something we could do”
Mitch told of the great support they got from their local friends was, but what he found incredibly powerful was the support he got from people thousands of miles away. How people he had never met in person came up to him (at the conference) and were genuinely concerned and interested with what had been going on.
The Spark Talks were, and are, organised by The Nerd Girls. You can see, below, a list of other excellent Spark talks that were given at Lotusphere2012.
It’s amazing how you can stumble upon things. In reviewing the results of a Google Alert for “Hootsuite”, I came across a reference to a new Twitter client called “Bottlenose“.
Bottlenose looks like a pretty powerful tool. You can read about it in this post on allthingsd.com, and check out, on the Bottlenose site, the “tour” of its features.
I have just signed up, and I’ve got to admit, it looks impressive. I understand that the beast is still in BETA, and that there are a few limitations, but I am going to give it a good try out over the next couple of weeks.
I’ll let you know how things go…
Recently I read a post that resonated with me.
It was written by Charles Blakeman, and he questioned what was so special about social networking.
With his permission I have included his blog post below…
When we use the phrase Social Networking, do we really get it?
I’m not at all opposed to online networking – I use it all the time to build relationships, but no matter what medium you use to connect with people, it’s not about CONTACTS, but meaningful and lasting CONNECTIONS. It’s ALWAYS about being social. So maybe I don’t get it.
“Social networking” is the apparent standard description of online networking. But how is it that “social networking” is somehow just an online thing? I get business from my neighbors, my family, my bicycling friends, my golf friends, my business friends, my clients, and from people I meet in a restaurant, as well as from people on Twitter and Facebook.
“SOCIAL” networking is a great idea, in fact it’s the only way to network, by being social, not salesy – making friends and meeting needs. But most people who do offline or online networking aren’t social about it at all. Most networking opportunities are simply a place to collect business cards and try to sell things to people, which is why most serious business people with a true network and lasting connections don’t show up at networking events.
They’re too business doing real social networking – playing golf with a friend, hosting a small and intimate wine tasting at their house, having a cup of coffee with a few business associates, riding a bike with a half dozen others, or meeting with their very committed referral network. And in all this, their objective is to serve people and meet THEIR needs, which is the opposite of most classic networking strategies.
When truly social business people move online, they have no interest in networking, but in building a network, and they don’t focus on contacts, but on lasting connections. Twitter and Facebook look the same to them as a cup of coffee with a few friends – they’re focused on trying to serve others and see how they can push them forward, not on selling things to everyone that says hello.
So I’m confused. If “social networking” is something you do online, then what is connecting a friend with a potential employee for her, or meeting someone over a cup of coffee – is that “unsocial networking”?
The communications medium is not the magic. The willingness to serve other people where they are at, not where I want them to be, and to get them to their goals are the keys to the business kingdom. No matter what the medium, I will get farther by serving people than selling to them.
I can’t bring myself to call either online or offline networking “social networking” because it implies there are types of good networking that aren’t social. If people don’t like me, they won’t buy from me. What part of building a network SHOULDN’T be social? Maybe I just don’t get it.
More of Charles excellent posts can be read on the businessblogs site here
One of the people I follow on twitter is Shadeed Eleazer (@mrshadeed). He’s a cool guy and blogs about the digital world. He also creates video blogs.
One of the ones I watched recently was about Klout. He talks about what it is and how it works.
Definitely worth 3 minutes and 48 seconds of your time to view/listen to it.
The Ultimate Guide To “LinkedIn Today” & How To Optimize Your Presence On It
Modify the SharePoint Help Desk Template and New Request Forrm – YouTube
Hofstede’s Cultural Dimensions – Leadership Training from MindTools.com
Are Orphan Drugs Still a Licence to Print Money? by Andrea Charles
Dutch customs and etiquette – Wikipedia, the free encyclopedia
Nick Hadlee’s Blog on SharePoint and Other Occasional Rants…
is the circle crumbling?
I decided to sign up for the AIIM Social Business Virtual Conference, scheduled for 8 September 2011.
Looks like an impressive line-up. Really keen to hear what each speaker has to say. (The fact that the sessions will be available for up to a month after the conference is going to be invaluable.)
There are three tracks:
Click here for AIIM’s Conference agenda.
The impressive line-up of speakers includes:
Andrew McAfee – Founder of the term Enterprise 2.0
Keynote Speaker: Driving Collaboration and Engagement with Social Business
Dr. David Weinberger, – Author & Public Speaker
Keynote Speaker: The Network Way of Knowing and Deciding
John Mancini, AIIM, President
Keynote Speaker: Setting up for Success, The Social Business Roadmap; Lessons Learned & Next Steps
Claire Flanagan – CSC, Director, Social Collaboration Strategy
Getting Beyond The Field of Dreams: Building a Successful Social Business Strategy, Inside and Out
John Stepper – Deutsche Bank, Managing Director
Change the Work! Stop Evangelizing and Start Doing
Debra Logan – Gartner, Vice President
Key Issues for Enterprise Information Management, 2011
Edsel David – Fannie Mae, Director, Knowledge Management
Building an Effective Collaboration Framework
Andy MacMillan – Oracle, Vice President of Product Management
Today’s Successful Businesses are Social Businesses
Dianne Kelley – Viacom, Director of Records Management
Records Management in the Social Media World
Dan Latendre – IGLOO, CEO
Social started in the cloud – why should it live anywhere else?
Billy Cripe – BloomThink, Principal BloomThinker
Why Go Mobile? Am I Cool Enough?
Hanns Kohler-Kruner – HKK Consulting, Owner
How to Develop a Governance Policy for Facebook
Jacob Morgan – Chess Media Group, Principal
The Business Impact of Collaboration
Ajay Budhraja – Department of Justice, Chief Technical Officer
Agile Collaboration for the Enterprise
Carl Weise – AIIM, Industry Advisor
Survey of AIIM & ARMA resources
Bert Sandie – Electronic Arts, Director, Technical Excellence – Knowledge Workers
The Emergence of a New Breed of Savvy Employees
Ming Kwan – Nokia, Marketing Manager
Share to Connect at Nokia
Bob Larrivee – AIIM, Director and Industry Advisor
How Mobile Devices Will Transform Paper Processes
Jennifer Leggio – Sourcefire, Senior Director, Online Marketing
The State of Social Business and What to Expect in 2012
Ken Bisconti – IBM Enterprise Content Management, Vice President, Product Marketing and Strategy
Social Business meets Enterprise Content Management
Andrea Baker – Chief Social Engineer
How IT Learned to Stop Worrying and Love Facebook
Gayle Weiswasser – Discovery Communications, Vice-President, Social Media Communications
How Discovery Engages with their Audience
Jesse Wilkins – AIIM, Director Systems of Engagement
How to Develop a Governance Policy for Twitter; Records Management in the Age of Twitter
Steve Ressler – GovLoop, President & Founder
Community Development for Social Business, A GovLoop Story
Speakers :
As I mentioned in my previous post, I didn’t really “get” Google+. (Having never actually having used Facebook).
Just after writing that post, I found this article, by Matt Heinz, in which he said:
You can drive yourself nuts and waste loads of time chasing after every new technology, gadget, productivity tool, social network or other flavor of the week.
And if you insist on being the first to try everything and position yourself on the bleeding edge, knock yourself out.
In the article was also a link to another useful article in which Chris Brogan lists 50 useful things to do with Google+.
I’m going to read through this.
Maybe this social media troglodyte will learn something…
Ok – so I got myself a Google+ account.
…
Now I have to get used to using it. I’ve never done Facebook (and was damn proud of it), so this side of the online social media world is new to me.
What I mean, is that I had gotten used to checking my Twitter stream regularly, and kept an eye on Delicious’ “Recent” bookmarks (to see if anyone else had found anything interesting), but Google+ … well that was new for me.
So – I caught myself smiling when I saw a post on Google+ by someone that I had inadvertently “invited” when I had included him in one of my “Circles”. His comment was:
Ok, here we go…another social obligation. I wonder what the chance of me maintaining G+ as well as my Blog, Twitter, Facebook, etc.
I felt exactly the same way (with the exception of Facebook).
At the same time, I was hitting the Random button on the xkcd site, and came across this:
Note: I never waste my time with social media at work
